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In today's fierce competition on the internet free, organic traffic from search engines like yahoo or google is something website owners can rely on.
With careful white hat seo a website can generate a great amount of traffic and with good site ergonomy conversions may result in huge sales.
Unfortunately competiton may be strong and that really effects what you can expect from webmarketing campaigns.
There are lots of other ways now with online marketing besides SEO: social marketing optimization (SMO) or viral marketing solutions and paid per click (ppc) just to name a few.
Text and viral are more effective than rich media - banners, pop ups and other traditional advertisng forms do not seem to be working out properly.
Also, regarding the costs - search engine optimization can be one of the most effective mid and long term investment.
For optimization there are onsite and offsite tools that webmaster can use to see what improvements are needed. Here follows some basic that deserve attention:
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